In a step toward scaling up Rural enterprises led by Lakhpati Didis and other grassroots entrepreneurs, the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM) organized a 360-degree brainstorming session in New Delhi today. The consultation brought together experts from public and private sectors to deliberate on challenges, opportunities, and actionable strategies to enhance the ease of doing business for Self-Help Group (SHG) members.
Representatives from India Post, Reliance Foundation, BMGF, Flipkart, Cremica, GT, NIFT, Big Brand Theory, Fab India, Rangsutra, Transform Rural India (TRI), Women on Wings, DeHaat, JayKay Enterprises, Shahi Exports, Minerva, ITC limited along with other Industry experts shared practical ideas on various aspects, including:
Building a unified national brand for SHG products, tailored for urban and export markets, and custodian of SARAS.
Quality assurance of the SHG products without putting extra pressure on SHG members.
Leverage digital platforms for marketing, e-commerce, traceability, and CRM systems, while offering digital literacy and infrastructure support.
