The Ministry of Environment, Forest and Climate Change (MoEFCC) hosted an interactive pavilion at the Mahakumbh 2025 in Prayagraj from January 13-15, 2025, to promote eco-friendly lifestyles among the millions of attendees. The pavilion showcased various technologies and initiatives designed to raise awareness about sustainability. This press release was issued on January 27, 2025.
LiFE Pavilion: Promoting Sustainable Living
The LiFE (Lifestyle For Environment) pavilion offered visitors valuable insights into adopting sustainable practices, aligning with the goals of Mission LiFE. The pavilion provided engaging experiences, including:
- Virtual Reality Cycling: Visitors experienced cycling through virtual landscapes, showcasing the benefits of eco-friendly transportation.
- AI-Based Selfies: An interactive AI-powered selfie experience encouraged engagement with sustainable themes.
- Sustainability Pledge: A dedicated selfie pledge kiosk allowed visitors to commit to adopting a sustainable lifestyle.
Project Dolphin Exhibition: Highlighting River Dolphin Conservation
A key attraction within the same pavilion was the Project Dolphin exhibition, which focused on the Ganges River Dolphin. The exhibition featured:
- Informative Posters: Showcasing the geographical distribution, ecological importance, and mythological significance of these unique creatures.
- Interactive Games: Engaging games designed to educate visitors about river dolphins and their ecosystems.
- Bilingual Comics: “Adventures of Super Dolly” comics specifically targeted young readers to raise awareness about dolphin conservation.
- Video Display: Immersive videos providing insights into dolphin habitats and ongoing conservation efforts.
- Selfie Stands: Two eye-catching selfie stands welcomed visitors at the pavilion entrance.
The MoEFCC’s presence at Mahakumbh 2025 provided a significant platform to promote eco-friendly lifestyles and raise awareness about the importance of river ecosystem conservation, particularly the protection of the Ganges River Dolphin. The interactive and engaging exhibits effectively communicated key messages to a large audience, fostering a greater understanding of sustainability and environmental responsibility.
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