The Ministry of Information and Broadcasting has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014. The proposed draft, released on July 2, 2025, removes some restrictive provisions for media houses to allow more players besides the current BARC to democratise & modernise the television audience measurement ecosystem in India.
The Ministry has invited feedback from stakeholders and the general public within 30 days of the issuance of the draft. The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the TRP system reflects the diverse and evolving media consumption habits of viewers across.
The Ministry has drafted the amended clause to provide that the company shall not undertake any activity like consultancy or any such advisory role, which would lead to a potential conflict of interest with its main objective of rating.
