MyGov, under the Ministry of Electronics and Information Technology, successfully organized a one-day workshop “Think Social @ MyGov” on 12th June 2025 at India Habitat Centre, New Delhi. The workshop focused on strengthening digital communication across Ministries and Departments and enhancing citizen engagement through platforms such as YouTube, Meta, and LinkedIn.
The workshop focused on enhancing digital communication across Ministries and Departments and improving citizen engagement through platforms such as YouTube and Meta.
The workshop witnessed the participation of Digital communication professionals from various Ministries and Departments. Subject matter experts from YouTube and Meta conducted knowledge sessions in collaboration with senior MyGov officials, focusing on strategic content development, platform intelligence, and audience engagement methodologies.
The workshop highlighted the following aspects of social media:
- Improving visibility, engagement, and reach.
- Using analytics tools like Google Trends.
- Visual content formats such as Reels and Stories.
- Understanding audience behavior and targeted content.
- Discussions on WhatsApp API, Threads, and Meta AI.
