In a landmark step towards promoting entrepreneurship and ease of access to finance, the Department of Financial Services (DFS) under the Ministry of Finance has launched the Start-up Common Application Journey on the Jan Samarth Portal. The initiative was unveiled during the Public Sector Banks Review Meeting held in New Delhi by Shri M. Nagaraju, Secretary, DFS, in the presence of senior officials from the Ministry, the Chairman of the Indian Banks’ Association (IBA), MDs and CEOs of Public Sector Banks, and representatives from PSB Alliance and IBA.
A Unified Digital Platform for Start-ups
The newly launched Start-up Common Application Journey represents a major stride in simplifying the loan application process for India’s vibrant startup ecosystem. Developed jointly by the Indian Banks’ Association (IBA) and PSB Alliance, the initiative offers a single digital window for startups to access credit across all Public Sector Banks (PSBs).
Through the Jan Samarth Portal, startups can now apply for loans, compare multiple offers, and track their applications seamlessly through a unified interface. This digital approach significantly reduces paperwork, enhances transparency, and speeds up loan processing — aligning with the government’s broader goal of improving the ease of doing business in India.
Credit Access Up to ₹20 Crores
The Start-up Common Application Journey is backed by a Model Loan Scheme that provides loans up to ₹20 crores under the Credit Guarantee Scheme for Startups (CGSS), managed by the National Credit Guarantee Trustee Company (NCGTC) and operating under the aegis of the Department for Promotion of Industry and Internal Trade (DPIIT).
The platform integrates with key data sources — including PAN, GST, Udyam Registration, Income Tax Returns (ITRs), and Credit Bureaus — enabling faster decision-making and ensuring a transparent credit assessment process. This data-driven approach minimizes manual intervention and enhances efficiency in loan disbursement.
Inclusivity and Empowerment Through Technology
In a commendable move towards promoting inclusivity, the scheme also extends special interest concessions for women entrepreneurs, encouraging more women-led startups to participate in India’s innovation ecosystem.
The digital-first framework of the Jan Samarth Portal symbolizes the government’s commitment to leveraging technology to empower entrepreneurs, streamline financial access, and foster a supportive environment for innovation-driven growth.
Towards Viksit Bharat 2047
The launch of the Start-up Common Application Journey aligns closely with the vision of Viksit Bharat 2047 — a future-ready India powered by innovation, entrepreneurship, and financial inclusion. By bridging the gap between startups and institutional finance, this initiative reinforces the government’s resolve to nurture India’s next generation of business leaders and job creators.
The DFS, through its ongoing reforms and digital initiatives, continues to transform the country’s financial landscape — ensuring that the spirit of “Azadi Ka Amrit Mahotsav” translates into real opportunities for economic empowerment and national progress.
Access the Start-up Application
Start-ups seeking credit support can now explore and apply for loans through the dedicated link:
👉 Start-up Loan Application – Jan Samarth Portal
In summary:
- Launched by: Department of Financial Services (DFS), Ministry of Finance
- Platform: Jan Samarth Portal
- Loan Limit: Up to ₹20 Crores under CGSS
- Special Feature: Interest concessions for women entrepreneurs
- Objective: Streamlined, transparent, and inclusive access to credit
As India celebrates its Azadi Ka Amrit Mahotsav, this initiative stands as a testament to the government’s enduring commitment to empower startups and drive the nation toward a digitally enabled, self-reliant, and prosperous future.