As India continues its Azadi Ka Amrit Mahotsav celebrations, the country’s institutions are being recognized for their contributions toward a more transparent and citizen-centric governance ecosystem. A shining example of this progress came at the India International Trade Fair (IITF) 2025, where the Central Board of Indirect Taxes and Customs (CBIC) received the Gold Prize in the Public Outreach & Communication category. This recognition honours the success of the GST & Customs Pavilion, which captivated audiences with its innovation, inclusivity, and educational value.
Held from 14th to 27th November 2025 in New Delhi, the Pavilion embodied the theme “Next-Gen GST” reflecting the government’s commitment to simplifying taxes for a stronger, more prosperous nation. The Pavilion not only highlighted the latest reforms in indirect taxation but also served as a vibrant learning hub for taxpayers, businesses, students, and the general public.
A Pavilion That Brought GST and Customs Closer to the People
CBIC’s Pavilion stood out for its dynamic and interactive approach to public engagement. Designed as a space where complex tax concepts were broken down for easy understanding, the Pavilion showcased how far India’s indirect tax system has evolved. With reforms led by technology, transparency, and taxpayer-centricity, the Pavilion successfully bridged the gap between citizens and tax administration.
Visitors from diverse backgrounds—traders, students, professionals, and families—experienced firsthand the new-age initiatives driving GST and Customs modernization. The overwhelming footfall throughout the fair reflected public confidence and interest in ongoing regulatory enhancements.
Key Highlights that Made the Pavilion a Winner
- Expert Helpdesks for Real-Time Assistance
Eight dedicated helpdesks from GST, Customs, GSTN, ICEGATE, and CPGRAMS provided instant support on issues ranging from registration and refunds to grievance redressal and trade procedures. This hands-on guidance helped visitors understand how to navigate tax systems with ease.
- Multilingual Education for Wider Reach
The Pavilion featured educational videos and tutorials in 10 regional languages, along with Hindi and English. This inclusive approach ensured that visitors from all parts of India could effortlessly understand GST processes and Customs procedures.
- Interactive Digital Exhibits
Digital screens showcased major reforms, success stories, and technology-driven upgrades such as AI-supported compliance systems and data analytics innovations. Visitors could explore interactive displays that offered a glimpse of India’s next-generation tax administration.
- Awareness Through Creativity
Magic shows, puppet shows, quizzes, caricature corners, VR games, and selfie booths turned tax awareness into an enjoyable experience. Supported by informative brochures, these activities ensured that learning remained engaging and memorable.
- Inspiring the Youth
Career guidance sessions helped students understand opportunities within CBIC and its vital role in national revenue administration and trade facilitation.
A Step Forward in Citizen-Centric Governance
The CBIC expressed gratitude to all visitors and reaffirmed its dedication to creating a simpler, more transparent, and citizen-friendly taxation ecosystem. Winning the Gold Prize is not just an award—it is a testament to CBIC’s commitment to public service, digital innovation, and inclusive outreach.
As India moves forward on the path to Viksit Bharat, such initiatives continue to empower citizens with knowledge, simplify compliance, and promote trust in governance.