In a proactive step toward safeguarding investor interests in the digital age, the Securities and Exchange Board of India (SEBI) has launched a nationwide awareness campaign titled ‘जागरूक निवेशक, सुरक्षित निवेशक’ (Informed Investor, Secure Investor). This initiative, which goes live on August 15, 2025, will be broadcast through All India Radio (AIR), one of the most trusted and far-reaching media platforms in the country.
Why This Campaign?
In recent years, SEBI has observed a disturbing trend — an increase in fraudulent investment schemes and stock trading scams proliferating across social media platforms such as YouTube, Facebook, Instagram, WhatsApp, Telegram, and even mobile app stores like Google Play Store and the Apple Store. These scams often lure unsuspecting individuals with promises of high returns, misleading investment advice, and fake endorsements.
With the rising influence of social media and its accessibility across urban and rural India, it has become a double-edged sword. While it helps spread financial information, it has also become a fertile ground for misinformation, fake trading tips, and Ponzi schemes. SEBI’s latest campaign aims to educate, alert, and empower investors to avoid falling prey to such digital traps.
The Broadcast Plan
To ensure maximum reach, SEBI has partnered with All India Radio, which boasts a PAN India network, including:
- 201 Primary Channel/Local Radio Stations
- 29 FM Rainbow Stations & 4 FM Gold Stations
- 42 Vividh Bharati Stations
The inaugural session of the campaign will be delivered by SEBI Chairman Shri Tuhin Kanta Pandey, and will be broadcast on Independence Day, August 15, 2025.
Key Objectives of the Campaign
- Educate investors about common scams and red flags on social media.
- Warn against following unverified financial advice and unauthorized investment schemes.
- Encourage critical thinking and research before investing.
- Promote the use of SEBI-registered intermediaries and verified platforms.
What Can Investors Do?
- Stay vigilant: Don’t fall for “get-rich-quick” schemes or flashy stock tips.
- Verify sources: Only follow financial advice from SEBI-registered entities.
- Report frauds: If you suspect misleading or fraudulent activity, report it to SEBI immediately.
- Listen in: Make time to tune into the All India Radio broadcast to understand how to protect your investments.