FSSAI Launches Dedicated Licensing Portal for Ayurveda Aahara Products

This measure is intended to streamline the traditional Ayurveda food sector by formalizing the industry and aligning age-old recipes, sourced from authoritative Ayurvedic texts, with modern food safety and quality regulations.

Integrating Tradition with Modern Standards

The new ‘Kind of Business’ (KoB) category for Ayurveda Aahara is rooted in the core Ayurvedic principle of personalized nutrition, which emphasizes tailoring diet to an individual’s constitution (prakriti). By establishing a regulated pathway for these traditional formulations, the FSSAI aims to achieve dual objectives:

  1. Industry Growth: Providing a structured regulatory environment is expected to boost the food and Ayurveda industries.
  2. Public Health Support: Ensuring the availability of authentic and regulated Ayurveda Aahara products will serve as critical support for prescribed Ayurvedic treatment plans.

The initiative reflects the government’s commitment to integrating the wisdom of Ayurveda with contemporary food safety practices for the benefit of both industry stakeholders and public health.

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