TRAI has directed Access Service Providers to implement UCC Detect System with requisite functionalities within the framework of TRAI’s Telecom Commercial Communication Customer Preference Regulations, 2018 (TCCCPR-2018) to detect, identify and act against all such Unregistered Telemarketers (UTMs). Access Service providers have implemented such detect system as per their suitability and feasibility. However, since the UTMs are continuously evolving new techniques to send unsolicited communications and the current UCC detect systems deployed by the Access Service providers are not fully capable to detect such UCC.
Therefore, in order to have uniformity of UCC Detect System implementations, TRAI has directed all Access Providers to deploy Artificial Intelligence and Machine Learning based UCC Detect system capable of constantly evolving to deal with new signatures, new patterns and new techniques used by UTMs.
Access Providers have also been directed to share intelligence with other Access Providers using DLT platform. Access Providers have further been directed to ensure that such UCC Detect System shall detect senders who are sending Unsolicited Commercial Communications in bulk and not complying with the provisions of the regulations. All the Access Providers are directed to comply with the above directions and forward an updated status on actions taken within thirty days.
